5 Reason You Should Have Your Own Email Marketing System

 

Email marketers often use services like Mailchimp, A Weber, and Active Campaign to manage their email lists and send email marketing campaigns; however, if you want to be a professional email marketer, you need to have your own email marketing system.

Email Marketing Systems

an email marketing app that manages your emails, email lists, campaigns…etc.

Email marketing systems are connected to an . All you need to know about SMTP is simply that it is what allows you to send emails over the internet.

To simplify, the email marketing app creates and manages emails, and the SMTP service sends those emails over the internet. Together they form an email marketing system.

5 Reasons You Need Your Own Email Marketing System

Reason 1 Pricing

 

The first reason you should consider having your own system is because it’s significantly cheaper.

 Reason 2: Limited Subscribers vs Unlimited Subscribers

Almost all email marketing companies have a limit on subscribers, with your own email system, you will not worry about a subscriber limit.

To have unlimited subscribers, you need your own email system.

Reason 3: Sending Cold Emails

If you develop a new business or service and would like to send cold outreach emails, you won’t find any email marketing companies that allow sending that kind of email.

You could use a company like Woodpecker, but you would need to connect your G suite account or Office 365 account, and so on.

However, what’s important to know is by having your own system, you can send cold emails and any other type of email.

Reason 4: Can’t Get Banned

The good thing about this is that you don’t have to worry about waking up one day and discovering that you were banned from your own account for whatever reason.

By owning your own system, all you really need to do is follow best practices and guidelines to keep your system safe

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Reason 5: SMTP Switching

I think this is the most important reason. At any time, you can switch email delivery services!

 

At any time, I can change the sending service to something like Postmark, Mail jet, or G Suite on my Gmail account. This is a perk that none of the top email marketing services offer!

 

In Summary

To sum up, with your own email marketing system, pricing is a lot cheaper, you don’t have any limit on subscribers, you can send cold emails, you will not worry about getting banned, and you can switch SMTP services any time you want.

I hope this article convinced you to at least consider having your own email marketing system.